Our Story

Our business, Sit! Up Safe was founded on a simple belief: we love our dogs and our dogs deserve the same safety and comfort as any family member when they travel. With a clear mission and hands-on innovation, Sit! Up Safe is here to change how we protect the pets we love most.

About the Founder, Kelley Burke

Kelley Burke is a corporate jet pilot who's flying takes her all over the world. Passenger safety is ingrained into her life. With a career grounded in rigorous safety standards and a passion for dogs and horses, Kelley saw a gap in the market. Thinking about an unrestrained child in a car or an untethered passenger on her aircraft, replace these with a dog, and you have the same concerns: distraction and a potential high speed projectile. Between flights, she poured her energy into designing, prototyping, and manufacturing a restraint device that keeps dogs safe and comfortable on the road. Her unique blend of aviation expertise and concern for dog travel safety led to the creation of a smart, practical solution that brings peace of mind to caring dog owners everywhere and their beloved dogs.

Why It Matters

An unrestrained dog in a moving vehicle isn’t just at risk—they put everyone in danger. In a sudden stop or crash, they can become a serious distraction or even a high-speed projectile. Just as we wouldn’t dream of driving without securing a child, our dogs deserve the same consideration. They need a system designed specifically for their safety—one that protects them, protects us, and brings peace of mind to every journey.

Our Mission

To bring awareness and easy solutions to pet travel safety — making the roads safer for everyone.

  • Safety

    Reduce distractions and protect everyone on the road.

  • Smart

    ISOFIX-secure, well-made, and easy to use.

  • Nurture

    Empowering responsible care for the dogs we love.

  • Freedom

    Bring your dog along for every adventure.

Sit! Safe Every Trip, The ultimate solution .

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